Cupcake Artistry – Georgetown Cupcake Now open on Newbury Street

There really can’t be such a thing as too many cupcake shops in a city as I see it. And as I am fresh off a trip from NYC that featured a trip to Magnolia’s Bakery, the famed cupcakery on West Bleeker Street, I was rather delighted to come back home to find that Georgetown Cupcake has just opened up on Newbury Street in Boston.

Like the little blue box of Tiffany’s, the sweet pink box from Georgetown Cupcakes symbolizes sweet goodness inside. The chain that began in the DC area now includes locations in Bethesda, Soho in NYC, Boston and coming soon to Los Angeles. The cupcake-only establishment was started by sisters Katherine Kallinis and Sophie LaMontagne. The popularity of the confections has resulted in a reality TV show for the siblings. DC Cupcakes, now shown on TLC Friday nights, perhaps takes the art of making and decorating cupcakes a tad too serious as can be seen in this clip from the show…

But despite a bit of a lackluster TV show, it is hard to argue that they don’t know their cupcakes. I have yet to try one that I wouldn’t consider tasty and the variety of options available can be wonderfully overwhelming.

So what can one expect at this boutique cupcake shoppe? Well, unlike other stops along Newbury, chances are you can always find something that fits. The store itself is like a little girl’s dream bedroom – bathed in pink accents (including an Andy Warhol-esque set of prints depicting the all impressive cupcake) and scented with the sweet smells of baked goods. There are everyday staples like chocolate, baby pink and red velvet, daily specials like honey banana, key lime and salted caramel as well as seasonal options such as toasted marshmallow fudge, election cupcakes and lavender earl grey teacake.

Seasonal options for the month of July are Marble Brownie Fudge, Strawberry & 4th of July Cupcakes. Personally, I am curious to see how they pull off the August options: Blueberry Cheesecake & Banana Split.
Other reasons to feel good about indulging in a cupcake run? Georgetown Cupcake supports a number of non-profit organizations through donated cupcakes and other support. Most causes support women’s and children’s health issues, though their site does also feature military members in army fatigues happily donning pink cupcake boxes as part of Operation Cupcake. In 2010, they donated 10,000 cupcakes to men and women serving overseas in Iraq, and Afghanistan as well as those recovering from injuries in Germany.

Pricing on these tasty morsels are $2.75 per cupcake, $15 for half a dozen and $29 for a dozen. So while they may run you a slightly higher tab than your neighborhood bake sale, the artistry that goes into the flavor and design of these cupcakes is certainly up to the set pricing standard. Just be sure to head over to one of Boston’s famous walking trails after your indulgence if you plan on shopping elsewhere on Newbury Street… they tend to not put out any ladies’ sizes larger than a 6 ;).

Georgetown Cupcake is located at 83 Newbury Street, Boston. Currently the store is open 7 days a week.

Julie Salickram is a contributing writer/blogger for DirectoryofBoston.com. Follow her at twitter.com/julesac